I build the funnels, CRM automations, and backend systems that keep your business running.
Growing businesses shouldn't have to spend hours fixing CRMs, chasing leads, managing disconnected tools, or troubleshooting automations. I build and optimize the systems behind your growth, connecting your website, lead capture, CRM, follow-up, and automations so everything works together seamlessly.
Less Manual Work
Save hours every week
Zero Missed Leads
Instant speed-to-lead follow-up
Connected Tools
GoHighLevel, Zapier & CRMs in sync
AI Search Discovery
Google, Perplexity & ChatGPT visibility
Seth Drick Pagotaisidro
Operations & Automation Specialist
Websites & Funnels • CRM & Automation • AI Search
The Operational Bottleneck
Growing businesses rarely hit a ceiling because they lack ambition. They stall because their backend systems can't keep up with their growth. When tools don't communicate, team time and high-value revenue quietly slip away.
Inbound leads submit forms or request quotes, but sit in an inbox for hours or days. By the time someone reaches out, the prospect has moved on to a faster competitor.
Contacts aren’t tagged, deal stages are neglected, and notes are scattered. Sales reps don’t know who has been contacted or where deals stand in the pipeline.
Copying and pasting data between spreadsheets, typing individual confirmation emails, and manually sending contracts consumes precious hours every week.
Your website, CRM, email software, calendars, and payment processors operate in silos. Data is duplicated or lost in the gaps between disconnected tools.
You invest time and budget into driving traffic, but visitors land on slow, confusing pages with high-friction forms and leave without taking action.
Zaps fail silently, webhooks return errors, and you only discover something went wrong when a client complains about a missing invoice or access link.
The Founder's Dilemma
Business owners end up becoming the person everyone calls when software breaks.
That's what I fix.
Outcome-Based Services
I don't sell random technical tasks. I build and maintain the four core systems every growing business needs to run smoothly, acquire clients, and scale sustainably.
Build the infrastructure that turns traffic into leads. From high-converting landing pages and sales funnels to friction-free lead capture forms and conversion tracking, your front end is engineered to attract and qualify prospects.
What’s Included:
The Business Outcome:
Turn more of your traffic into actual opportunities.
Make sure every lead is captured, organized, followed up with, and tracked automatically. Connect your forms, CRM, and communication channels so warm prospects never slip through the cracks.
What’s Included:
The Business Outcome:
Capture, organize, and follow up with every lead automatically.
Reduce repetitive work and create a business that runs more efficiently. Streamline administrative handoffs, document repeatable standard operating procedures (SOPs), and organize internal data.
What’s Included:
The Business Outcome:
Reduce repetitive work and create a business that runs more efficiently.
Help your business become easier to discover in Google and AI-powered search. We structure your website, content architecture, and schema markup so you earn recommendations when buyers query AI models.
What’s Included:
The Business Outcome:
Make your business easier to discover across Google and AI-powered search.
Choose between focused sprint builds for specific CRM/funnel projects, or an ongoing monthly operational partnership starting at $1,500/month. No long-term lock-in.
Ideal Clients & Use Cases
The common trait among my clients isn't their industry. It's that they have outgrown manual processes, duct-taped automations, and disconnected systems.
Businesses offering high-ticket expertise that need smooth client onboarding, automated intake forms, calendar scheduling, and reliable proposal delivery.
High-velocity teams that require instant speed-to-lead response, automated property inquiry routing, and clean contact pipeline management.
Creative, marketing, or dev agencies looking to streamline internal operations, client handoffs, recurring Stripe billing, and reporting.
Established local service providers looking to turn Google and AI search visibility into booked appointments and automate follow-ups.
Companies scaling past spreadsheets that need documented SOPs, centralized tools, and reliable automation to grow without hiring bloated headcount.
Operators who are successfully generating inquiries, but feel the friction and stress of manual tasks and messy CRMs holding back their capacity.
The Systems Approach
Most businesses don't suffer from a lack of software; they have too many tools that don't communicate. I bridge the gap between marketing, technology, and day-to-day operations. Rather than looking at one isolated piece of software, I examine your entire customer journey: from traffic and lead capture to CRM pipelines, automated follow-up, and ongoing operations.
Understanding how marketing, sales, and operations connect to drive revenue and protect client retention, not just writing code in a silo.
Hands-on mastery of GoHighLevel, Zapier, WordPress, webhooks, CRMs, and APIs. I build systems that work in the real world.
Creating documented, repeatable standard operating procedures (SOPs) so your business runs reliably even when you step away.
Diagnosing the underlying friction instead of applying temporary tape that breaks again three weeks later.
The Result: Less manual work. Fewer missed leads. More time to focus on high-value business growth.
Read more about my backgroundSimple, Transparent Process
A straightforward process to turn your messy backend into a streamlined operating system.
We identify where leads, time, and efficiency are being lost across your current software, forms, and daily workflows.
I design and implement the systems, automations, funnels, and workflows your business needs to run smoothly and reliably.
We monitor the system, remove bottlenecks, ensure data hygiene, and improve operational performance over time.
Insights & Strategy
Practical insights on web funnels, modern AI search optimization (AEO/GEO), CRM architecture, and business operations.
Prospects no longer just search Google; they ask ChatGPT, Perplexity, and Gemini. Here is how architecting websites and funnels with SEO, AEO, and GEO captures high-intent clients.
Founders spending 10+ hours a week on CRM upkeep are losing five figures a year in opportunity cost. Here's the math, and the fix.
A five-minute delay can cost you the deal. Here's the exact GoHighLevel + Zapier architecture that responds to inbound leads in under a minute.
Expired cards and forgotten invoices quietly drain revenue. Here's how automated Stripe billing and payout workflows close the leak.
Direct Answers
Direct answers about how we build the systems behind your growth.
I build and optimize the operating systems behind growing businesses. Instead of handing you another software tool or working on isolated tasks, I connect your website, lead capture, CRM pipelines, and automations so your business runs smoothly, leads are never missed, and manual data work is eliminated.
In 30 minutes, we look at your current tools, lead capture process, and daily workflows. We identify exactly where leads, time, and revenue may be leaking, and outline what should be automated, cleaned up, or built so your business operates predictably.
I build automated lead routing and speed-to-lead cadences in GoHighLevel, Keap, or your existing CRM. Inbound leads are instantly tagged, organized into clear pipeline stages, and sent personalized SMS and email follow-ups within seconds, while notifying your team in Slack.
I specialize in GoHighLevel, Zapier, Make, WordPress, Airtable, Stripe, and modern CRM systems. Rather than forcing you to change all your software, I evaluate what you currently use and make those tools communicate seamlessly.
I optimize your web pages, content structure, and technical schema so search engines like Google and generative AI engines like ChatGPT, Perplexity, and Gemini recognize your business as the definitive recommendation when prospective clients research solutions.
If your business is losing time to manual processes, disconnected software, messy CRM data, or missed follow-ups, let's fix the system behind it.
In 30 minutes, we'll identify where leads, time, and revenue may be leaking from your current systems, and outline what should be automated or improved.
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